When The World Does Not Need Prince Charming The Representation of Girl Power in Television Series Entitled “Once Upon a Time” Directed by Edward Kitsis and Adam Horowitz (2012)

Muhammad Syaifulloh AlFaqih


Abstract—There are many women empowerment in television series which are produced and aired between 2011 and 2012. The patriarchal ideology is no longer being delivered through modern version of fairy tales like in the television series entitled “Once Upon A Time” (2012). The portrayal of traditional women which are tender, submissive, pacify, passive, and weak is no longer necessary in TV industry. The objective of this research is to explain how the lead female character in Once Upon a Time, Emma Swan represents the idea of Girl Power in American society. As a single mother, Emma Swan breaks and challenges the traditional values of femininity embraced by mainstream society. This study contributes to empower women that they can be happy without Prince Charming.


Keywords: Semiotic theory by pierce, Girl Power, Post-feminism, Once upon a time



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