Mode Comparison of the Advertisement of Plataran Menjangan Resort & Spa in Garuda Inflight Magazine on November and December 2015 Edition (A Study of Systemic Functional Linguistics)

Farida Fathoniah

Abstract


This research has been conducted to explore the mode used within two advertisements of Plataran Menjangan Resort & Spa in Garuda Inflight Magazine on November and December 2015 Edition. Besides, it was also executed to find out the similarities and differences between the advertisements. This research employs Systemic Functional Linguistics approach, focusing on the realization of mode which contains channel and medium. This research uses total sampling which means that the data are taken from every clause written in the advertisements. The data are analyzed using lexico-grammar aspects, proposed by M.A.K Halliday. This research has three findings. First, the channels used within the advertisements are different; the first one employs ‘spoken – written channel’ and the second one employs the ‘more spoken channel’. Second, the medium analysis of both advertisements shows the effectiveness of them as they are published in a magazine that has theme correlation. The last but not least finding is that both advertisement share more similarities than the differences which can be seen from the analysis of lexico-grammar, text structure, genre and medium. The similarities occur on the nominal groups, lexis system, nominalization and technicality, metaphor, text structure, genre and selling technique approach. Meanwhile, the differences occur on the rest aspects of lexico-grammar: clause types, transitivity and lexical density, and marketing approach.

Full Text:

PDF

Refbacks

  • There are currently no refbacks.